Australian Prostate Cancer Research
Campaign development, communications and execution across multiple campaigns.
BACKGROUND
Men’s health is the ‘poor cousin’ to that of women and children, as Professor Tony Costello says. DGB group has worked with ACPR to change that fact, providing campaign direction, fundraising strategy and hands-on delivery of communications.
THE PROJECT
The MANUAL is one of the innovations coming from Australian Prostate Cancer Research (APCR) and DGB Group was tasked with bringing this document to life from its first edition. As an innovative publication, we were passionate about ensuring it stood at the forefront of a crowded market.
The MANUAL breaks stride with the often monotonous layout of clinical publications and waiting room magazines with its stylish, unique design treatments for each edition. Imagery and photography are carefully selected to balance the challenging topics of cancer treatment, terminal illness, physical impairment and other men’s business.
