Women's Health Hub
Brand creation including identity, brand value proposition, advertising, digital communications and signage.
BACKGROUND
Techne Developments have a long and proud history of delivering significant construction projects in Victoria. The multi-purpose, four-story complex at 236 Hoppers Lane, Werribee is a landmark facility, celebrated by the community, State Government and its investors.
THE PROJECT
Working directly with Managing Director Scott Vickers-Willis of Techne, Sanna Conquest of Conquest Inc and the teams at KANE Construction and Baade Harbour Australia architects, we led a complete concept-to-installation brand project including the marketing and communications strategy for the local market.
The building carries a core brand and theme of the Women’s Health Hub. Whilst also hosting a number of government department offices and boasting further space for tenants, its feature service is a unique health care centre for women in Melbourne’s west and their families.
The brand is fresh, playful and welcoming for its intended target market. It breaks free from tired, traditional healthcare branding and signifies diversity and a positive aspiration for women.
